There is a significant learning-by-doing component in this assignment. You will need help from your spouse, child, sibling, other family member, or a friend. The person who helps you will be the subject of your study.
(a) Pick a good and a subject
First, you should pick subject and a good (product or service) that you will analyse. It is crucial that the good you choose is something that i. you personally never or almost never use/buy and do not know much about, but ii. the subject is very familiar with and uses it frequently.
Ill provide the rest of the instructions once assigned.