1) Select an example of a neutral/ positive message from BizCom in the News. (250 words)
· Discuss the type of approach used (direct/indirect).
· How was the message organized? Was it effective?
· Is there anything you would have done differently if you were the author of the message?
· How would you respond to this message (if appropriate)?
· Include the link to your selection in your response.
2) Write a response to the following. (100 words)
The article I choose introduces a new CEO on Home Away’s email.
In his email, the co-founder and chairman used a straightforward, positive and neutral approach. The email, which also personally thanks everyone for their input and business, is addressed to all the owners and property managers and announces the change in leadership at home away.
The email had a clear organizational structure. Brian, the CEO, informed every one of the change in leadership, the reason for leaving, how he would facilitate the move and how John’s prior experience will benefit the company. In my opinion, the email successfully communicated all of the key points and was well-written with the ideal tone, pace, and intention.
The email was written in a fluid manner, and it was pleasant to read and understand. However, I would add a subject line since it wasn’t mentioned in the example, so assuming the email didn’t contain any.
My response as a property manager would include, thanking brain for his devotion and for creating such a fantastic organization, how his presence will be missed, any ways in which I may contribute to a seamless transition, and my desire to welcome the new CEO.
3) Write a response to the following. (100 words)
Talking here about the Marriott Rewards, and the Presidents address to the loyalty members:
The tone of the message was direct, and it is organised in a formal yet in comforting manner. In my opinion it is an effective message as it informs the reward holders about the current state of the company and also reassures them that they are still going to be able to operate/use their loyalty rewards. More so, it also keeps them excited that with the merger something better may be coming up and the merger is also positive for the valued members.
I think the message is written quite well. As a loyalty member reader, I would like to know if my existing rewards would be able to be transferred when the integration of loyalty awards take place.
I don’t think it is necessary to respond to this email, unless someone has a particular question/doubt related to the program, merger or benefits.