please answer each question in essay form
1. Name 4 ways to measure customer experience (CX), and describe each way.
2 Describe what customer experience (CX) is and why CX management should be a priority for all companies. Refer to at least 1 source from Lesson 1, 2, or 3. (the source is the pie chart from bet david
3. Explain what a customer persona is and how personas can help a company with its customer experience strategy.
4. Select 1 of the 5 retention strategies mentioned in the article “How to Balance Client Acquisition and Retention” (Alton):
- Explain the overall importance of this strategy at the company where you work (restaurant)
- Address how it helps your company with customer retention
NB: If you feel your company doesn’t take advantage of this strategy sufficiently, explain how it could help your company improve its customer retention.
5. Choose 2 of the 6 characteristics for making insights actionable from the article “6 Tips for Making Customer Insights Actionable” (Goodey):
- Name both characteristics, and briefly explain the relevance of each
- Explain how each is instrumental in helping a company develop a strong customer experience strategy
NB: Use your own words, and draw from your own experience
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