Critique the Professionals: Twitter Comparison
|Description||Research 2 companies in the same industry (for example Walgreens vs CVS, or Pepsi vs Coca Cola, or Nike vs Adidas). Review no less than 6 tweets from each company and compare and contrast their communication strategies.|
|Resources||Twitter, company websites (if you do not have a Twitter account, you can still see what they are tweeting on the company’s website)|
|Assignment Expectations||Length: no more than 6 pages, double spaced (not including cover and references)
You should include screen shots of the various Tweets you are analyzing by either including them in the text or by including an appendix with each shot as a picture (this is why this assignment is much longer than other assignments).