Case Study B
Boutique Build Australia was established in 2013. It is a boutique building company based in Sydney that specialises in the design and build of high quality designer homes for the Sydney metropolitan and surrounding areas.
A Strategic Plan has been developed for the company by an external consultant with input from the CEO and senior management. The rationale for the Strategic Plan is to set the direction for the company over the next three years, establish strategic priorities and to describe how these will be achieved and the measures (operational priorities) to achieve them.
A first important stage of implementing the Strategic Plan is to meet with the Senior Management team to plan the operational activities to be implemented to achieve the organisation’s objectives. The preliminary meeting will focus on the objectives for the upcoming year being the expansion of the company into Brisbane and the Sunshine Coast markets as described in the Strategic Plan and to discuss and allocate roles and responsibilities in relation to the expansion.
The Senior Managers who will attending the meeting will be:
- Operations Manager (Bob Sales) Bob has been with the company since its inception. He was a former builder and therefore has an excellent understanding of the industry. His main role is to manage the day to day activities for the business, including setting and reviewing budgets and overseeing procurement.Marketing Manager (Jane Smith) Jane has recently joined the company. She is responsible for all aspects of marketing, including marketing planning and marketing implementation. Jane’s strengths are in digital marketing.
- Human Resources Manager (Deborah Terns) Deborah has been with the company for 2 years. She has worked in human resources for 10 years and her previous position was also with a construction company and she therefore has an excellent knowledge of the industry.
Customer Service Manager (Amar Singh) Amar has recently joined the company to manage the increasing number of sales staff. Amar previously worked with a construction company who expanded into other states and therefore has strengths in understanding how this process works
1. Develop a PowerPoint presentation. Your PowerPoint presentation will need to last approximately 15 minutes and use graphics, such as images and tables or graphs to add interest to the presentation, as well as providing a visual representation of data. A further 15 minutes should be allocated to discussion of the operational priorities and activities required to achieve them.
Task Guideline: Your presentation should address:
- Meeting aims (scenario information and instructions provided to you in case study B)
- The purpose of the Strategic Plan.
- An outline of the organisation’s mission, vision, values and key objectives, as well as strategic priorities as outlined in the Strategic Plan.
- Ensure you build staff commitment by explaining vision and values as a shared vision, which all staff can contribute to.
- A discussion of market characteristics and conditions as described in the Strategic Plan, including the global economy and technological advances, as well as environmental trends in relation to construction.
- A discussion of the company’s strategic objectives operational priorities.
- An outline of key risks identified with regard to the Strategic Plan and at least four examples of how the company intends to manage identified risks.
- A discussion of operational priorities for the year head and activities required.
- Assigning of roles and responsibilities, as well as competencies based on the job role. Review the operational priorities in the Strategic Plan and identify specific operational activities and roles and responsibilities associated with the business expansion. For example, specific marketing activities that will need to occur and actions associated with the setting up of the new display centre. Identify at least ten (10) specific activities, as well as allocation of responsibilities according to the information about staff roles and competencies in the scenario information. This will need to be discussed and confirmed with staff at the meeting.
- Outline of all of the resources that will be in place for the expansion as set out in the Strategic Plan.
- An outline of the expectations of the company with regard to ensuring that the objectives values and standards of the company are adopted in every day interactions with customers, suppliers and other staff.