Before submitting your post, review the articles on IKEA and China in this week’s Reading & Resources section.
When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the United States, and the other Asian countries stayed the same. Compose a post that responds to the following prompts:
Based on the macro environment and micro environment, and specific to opportunities in China that might be different from those in the US, discuss ANY ONE relevant element of the macro (external) environment (PESTLE: Political, Economic, Social, Technological, Legal/
Before submitting your post, review the articles on IKEA and China in this week’s Reading & Resources section.
When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the United States, and the other Asian countries stayed the same. Compose a post that responds to the following prompts:
Based on the macro environment and micro environment, and specific to opportunities in China that might be different from those in the US, discuss ANY ONE relevant element of the macro (external) environment (PESTLE: Political, Economic, Social, Technological, Legal/Regulations, Environment (natural resources, climate, etc.)) and ANY ONE relevant element of the micro environment (market, competition, industry).
Now read this 2022 article from CNN: https://www.cnn.com/2022/06/13/business/ikea-closing-shanghai-store-intl-hnk/index.html
2. Comment on one more relevant element of the macro environment as you reflect on the CNN article.
After submitting your post, respond to the posts of at least two colleagues. Your responses to other students’ posts should be comprehensive and provide a substantive contribution to our discussion on marketing. Your thoughts should be backed up by research and not just your opinion. Make sure to source your feedback to the discussion.
Initial posts are due by Thursday at 11:59 PM and responses to two peer posts are due by Sunday at 11:59 PM., Environment (natural resources, climate, etc.)) and ANY ONE relevant element of the micro environment (market, competition, industry).
Now read this 2022 article from CNN: https://www.cnn.com/2022/06/13/business/ikea-closing-shanghai-store-intl-hnk/index.html
2. Comment on one more relevant element of the macro environment as you reflect on the CNN article.
After submitting your post, respond to the posts of at least two colleagues. Your responses to other students’ posts should be comprehensive and provide a substantive contribution to our discussion on marketing. Your thoughts should be backed up by research and not just your opinion. Make sure to source your feedback to the discussion.
Initial posts are due by Thursday at 11:59 PM and responses to two peer posts are due by Sunday at 11:59 PM.
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