You will take a brand of your choice and (1) create a limited edition version of whatever it is or whatever you desire (shoes, pursues, cars, apparel, backpack, etc.). Then (2) you will add another brand to this limited edition to co-brand with it (as in co-op). Obviously, the two brand partners must make sense and work together. Two brands promoting a limited edition product together generate more opportunities and allows for more funds for said promotions.
So, to submit your final paper, you must have two brands involved; they must be able to complement each other – which means work together. You can create a combined product as a result – a Louis Vuitton Hobie cat, for example. Not sure that works, but it would be interesting. Identify what the product is – that’s part one.
Then, make it a limited production, or edition. How do you do that? Number them? Limit their production number? You figure that out – that’s the second part. Short description.
Third part: identify your audience – who would buy this? Short description.
Fourth part: How do you promote it? Short description. Social media and some sort of ad? Explain both.
When I state “short description,” I mean like 20-25 words apiece for each part.
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