Your deliverable is either a .ppt (PowerPoint slide deck) or a slide deck you create in Google Slides. If you create your slide deck in Google Slides
This assignment is a way to apply course material you learned during various lectures this quarter. Specifically, you’ll draw upon your understanding of material from Marketing Environment, Consumer Behavior, Segmentation, Targeting, and Positioning (STP) as well as many different types of Promotion.
The product is the Meta VR headset, the Meta Quest 2 (formerly known as Oculus Quest 2).
The target market is college-aged students or those about to enter college.
The price is $299.
You will be coming up with a promotional plan for a product that is already on the market but that is currently struggling in finding a foothold with their chosen target market of college-aged students. This is a good opportunity to apply your knowledge of targeting, positioning, and promotion as you’ll be targeting a very specific group of consumers – those people who are leaving for college or who just entered college. This allows you to work on something that is relevant to your life and the life of your friends.
Meta Quest wants to become an essential component of college students’ lives. You will need to do some secondary research (don’t go gather research yourself, read what already exists out there) to find out what people think of the Meta Quest 2 and how you might influence their opinions and thoughts so that they will want to purchase it. You’ll also need to do research into how it can be used as MUCH more than a gaming device. It is a device that can connect people socially, across the miles or from room to room.
The price is $299 and you are not allowed to suggest changing the price of it. You can use language that impresses upon consumers what a great value the product is, though!
How would you communicate with college students? Which media would you use? Which platforms would you utilize? Where would you put advertisements? Would you use celebrities? Would you use smaller influencers? Who would be appropriate, given the product and the target market? Would you hold in-person events with the possibility of demonstrating the device? Where would you hold these? What would you say in the promotions to connect with this target market? What would you say that would be compelling? Would you use social media? Would you use personal selling?
Explain why your choices would be good (an efficient use of marketing dollars) in creating more sales among their target market (college students or those planning to attend college in the next year.
Create a slide deck with about 10 slides for this project. In the notes section of the slides, you can explain and expand upon the thoughts you put on the slides. Do not include more than 12 slides.
Slide 1: Cover slide with your name(s) and the name of your presentation
Slide 2: Product slide – explain the basics of what the Meta Quest 2 is
Slide 3: Price slide – what is included for $299?
Slide 4: SWOT analysis – What are their Strengths and Weaknesses (internal to the company/product) and Opportunities and Threats (external to the company/product)?
Slide 5: Competitors – who does Meta Quest 2 directly compete with?
Slide 6: Target market – college-aged students in the US (and those entering college in the next year)
Slide 7-10: Various methods of promotion (from Chapters 17-20) that you think would best reach and convince the target market to purchase. Be creative, detailed and convincing!
Slide 11: Cite any sources you used